http://inspireaction.mindandmedia.com A blog about inspiring change through communications Tue, 09 Mar 2010 21:59:12 +0000 http://backend.userland.com/rss092 en Often organizations make a mistake in thinking that all they have to do to create a web-based presentation is to create a link to a PDF file.  If budget is tight and something needs to be done immediately, this can work.  But if an organization wants to truly persuade an ... http://inspireaction.mindandmedia.com/2010/03/09/web-presentations-can-be-powerful-persuasive/ Do you know what your organization’s online brand is? Potential and current employees, clients, and partners, as well as competitors have most likely all searched for your organization online. Your online brand is established via your own website of course, but it’s more than that—it’s everything that anyone else says ... http://inspireaction.mindandmedia.com/2010/03/03/researching-your-online-brand/ Any job seeker who spends a day at a recruiting fair meeting with numerous prospective employers will tell you that before long, all of the agencies and organizations begin to look and sound the same.  Job seekers are bombarded with recruiting material, and they often leave recruiting fairs with folders ... http://inspireaction.mindandmedia.com/2010/02/23/recruiting-your-audience-in-the-first-30-seconds/ I’ll say it again: it’s all about the audience.  Your message, the medium you choose and the distribution mechanism you select is all dictated by the audience you want to reach. With the multitude of choices that make up our ever-widening media landscape, choosing the right avenue by which to ... http://inspireaction.mindandmedia.com/2010/02/16/audience-audience-audience/ If you are a government or public agency and want to know how to use Twitter the right way, look no further than AlexandriaVAGov.  This was a well-performing account prior to Snowpocalypse 2010, dishing out helpful information to the residents of the City of Alexandria, Virginia.  However during the snowmageddeon, ... http://inspireaction.mindandmedia.com/2010/02/16/don%e2%80%99t-fritter-away-your-twitter-account/ As part of our work helping USDA’s Economic Research Service (ERS) re-brand itself to attract top-notch professionals, Mind & Media conducted a focused research and analysis effort resulting in a recruitment branding report. The report included: A general review of industry best practices in recruiting, An overview of competing agencies’ recruiting websites, An ... http://inspireaction.mindandmedia.com/2010/02/04/brand-analysis-for-effective-recruiting/ Our clients often believe they’ve communicated vital recruiting messages, yet a potential hire must dig very deep into busy websites or fragmented recruiting materials to understand why an agency is a stellar career choice. Recently we had the opportunity to help USDA/ERS develop a recruiting tool to attract top-level professionals.  Though ... http://inspireaction.mindandmedia.com/2010/02/02/distilling-recruiting-messages-to-attract-top-talent/ It’s a bit of a chicken and egg question but some of our blog posts in the past have hinted at the fact that Web 2.0 brings with it not only a change in technology but also a profound change in culture, particularly in the ways that Web 2.0 users ... http://inspireaction.mindandmedia.com/2010/01/21/web-2-0-haiti-fundraising-and-gen-y/ In the fourth of four social media webinars I’ve been following being given by Matrix Group International, I learned some great tips for “Measuring the Return on Investment of Social Media for Business.” CEO Joanna Pineda and her staff reviewed common ways of measuring ROI on traditional marketing campaigns, but ... http://inspireaction.mindandmedia.com/2010/01/12/roi-for-social-media/ Recently Comcast and Universal announced plans to merge their two houses.  Every time I hear about two large communications corporations merging I remember what my Communication 101 professor said about such things, “Nothing good can come of this.” What’s so bad about it? Consider that the entertainment behemoth would control the ... http://inspireaction.mindandmedia.com/2010/01/05/is-merging-message-and-messenger-a-good-idea-for-television/