Our clients often believe they’ve communicated vital recruiting messages, yet a potential hire must dig very deep into busy websites or fragmented recruiting materials to understand why an agency is a stellar career choice.

Recently we had the opportunity to help USDA/ERS develop a recruiting tool to attract top-level professionals.  Though USDA was well ahead of the pack in knowing what set them apart from the competition, they also knew that their message was not getting the exposure it deserved.   And now more than ever, USDA knows it has to put out an inspiring recruiting message so they have the right talent to tackle many pressing issues, e.g. climate change, rural economic well-being, and international food safety and security.

As a starting point for a broader campaign, USDA/ERS tasked Mind & Media to develop a recruiting tool to give out at their national conference.  The tool they had used in the past was a series of fragmented files on a flash drive.  While the information contained on the tool was excellent, it was difficult to use and required a concerted effort on the part of the applicant to glean any value from it.

We recrafted the information to showcase the key recruiting messages and eliminate the clutter that muddled the messages.  We recrafted the tool so that it was transparent and very easy to use, whether being presented on CD-ROM or on the web. We also maximized the use of video to give the agency a human face. Check out what we created:  http://dev.mindandmedia.com/usda/tool/start_here.html.   Wouldn’t you want to be part of the USDA/ERS team?