Since I am a big film buff and am interested in anything and everything about film (including making them), I was recently reading “The Art of the Documentary,” by Megan Cunningham.  The book explores the current state of documentary film-making via interviews conducted with various directors, cinematographers, producers and editors.  One of the more interesting interviews (to me), was the one conducted with MTV Executive Producer and Director Lauren Lazin, and this is the question that really caught my attention:

By using music, graphics, and fast-paced cuts, MTV has been credited with shortening a generation’s attention span.  Do you agree with that assessment?

Lauren Lazin’s answer (and I’m paraphhrasing) is that this is a chicken-and-egg question.  In her opinion, the audience at the time was actually demanding faster-paced cuts because simply put, they had the capacity to absorb and process more information more quickly and furthermore, they actually desired that the information be presented that way (whether they knew it or not).  And I agree.  I believe that MTV and CNN were simply reacting to the zeitgeist of the moment.

With today’s growing list of new social media sites such as Facebook, Twitter, Flickr, Friendster and Squidoo, plus hundreds of blogs and Ning sites popping up all over the place, plus smart phones and IM (and I could go on) it might seem as though an entire generation’s attention span has been shortened and segmented even further. But what does this mean?  The implication in the question above is that this is a bad thing but I don’t agree.  I simply think that this is the way that a whole new generation of people want to engage with media.  I simply believe that it’s the current zeitgeist.  What do you think?