Yesterday I had the opportunity to attend a superb webinar hosted by the Young AFCEANS, Bethesda Chapter. Jeffrey Levy, EPA’s Director of Web Communication, provided wonderful insight on how his agency used a mix of Web 1.0 and Web 2.0 to promote Earth Day in 2008 and how he’s taking those techniques and elevating them in 2009. He offered some interesting suggestions for how to build traffic and promote the mission of an agency/organization through widgets, podcasts, Flickr photo contests, and viral videos. I’d encourage those interested in more effectively reaching out to the public in cost-effective ways to check out his presentation and attending the next seminar in the YAFCEAN webinar series .