After posting my thoughts on Google Docs versus Word, I got caught up wondering how many other players were in the game.

Richard MacManus put together a great rundown that shows there is more to the world of document creation than Google and Microsoft. Digging through his article and following some of links, I found that some folks are liking specific apps from some of the lesser-known players more than the comprehensive suite offered by Google. Right there is power of brand, eh?

Clearly I aligned myself with the Google tribe, and by doing so went straight to their offerings in whole. So I’m basically no different than the folks I chided for aligning with Word simply because it’s the biggest and most familiar—also brand power. Well, what’s different is that my brand of choice happens to be innovating in ways that appear more forward-thinking.