Laddies, I Would Have Helped You Out for a Bottle of Ballantine’s

Posted in Branding, News by Jay Ferrari on November 29th, 2007

EARTHTimes.org is reporting that the nation of Scotland shelled out $250,000 to develop a new tourism slogan. It will soon adorn posters throughout Glasgow’s airport, and doubtless inspire visitors to immerse themselves in the country’s rich history, culture, and diversion.

And what evocative, provocative combination of words did a quarter million buy for those clever Caledonians?

[cue bagpipes and drums]

“Welcome to Scotland.”

Did I just hear William Wallace smack his forehead?

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