Comcast’s “Televisiphonernet” is a great spot that works on various advertising levels (humor, message, target audience). Comcast, however, has missed the digital forest for the trees. When searching for this ad online, I was frustrated and confused. Despite my best televisiphonernetting skills, I could not locate this ad in any of the usual places—YouTube, Google, or even Comcast’s own website (for shame, Comcast!). Finally I located the ad on the website of a Bruno publication called Boards.

Comcast should dial up AT&T, who also threw their hat into the buzzword ring with their “Your Seamless World” commercials, otherwise known as Virgicolementoflaggantonio.

They have all of the commercials from this service easily accessible on YouTube. For example:

My suggestion to Comcast is that they stop multitasking and spend some time focusing on their Internet presence. True, message is important, but so is making it accessible to as many people as possible.