Everyone’s talking about tonight’s debut of ABC’s Cavemen! Well, everyone is talking about how tonight’s debut of Cavemen will probably stink beyond comprehension. While sitcoms have inspired commercials aplenty, never in television history has a commercial mutated into a sitcom.

Critical outlook for these comedic Cro-Mags is grim. The original pilot has been available online for months; it was decimated by critics. Feel like punishing yourself for some unspoken sin? Catch a half-minute here:

Tonight’s kickoff episode? ABC hasn’t even bothered with a pre-release. That’s either an acknowledgment of inanity or an impossibly weak attempt to build “what’s behind the curtain” buzz.

The funniest thing about Cavemen may be that, for the next few hours at least, plenty of people will talk about it. And while we’re all bracing ourselves against the stench, more than a few folks will embrace their inner gaper’s blocker and actually tune in. That’s good news for advertisers—perhaps. Or it could undermine years of brand goodwill built up by an amphibian with an English accent.

If you’re one of the brave souls who cave in to these knuckle-draggers, let us know what the morning after felt like.