We love deadlines. Love ‘em. Chew ‘em up, spit ‘em out. Ask for seconds.

“What,” you ask, ” are you some kind of communications masochists over there?”

Nope. We just understand that people want to see ideas evolve into reality right away (and without compromising quality). Online outreach, e-learning, and web-based interaction have made everyone’s expectations instantaneous. Production cycles have been compressed accordingly. That means zero tolerance for squandered time and talent.

Friday at 4:30 p.m., therefore, seems a perfect time to share some wisdom for preventing procrastination. These are seven common-sense tips to help you make it happen—now.

Set aside blocks of time to do things.

If it comes to mind, then do it.

Use a timer to bring you back to reality.

Do not multitask.

Modify your environment to eliminate distractions.

Compare your actions with your personal values.

Take back your brain!

You can check the article for specifics, but in so many words the key to getting things done is to…well, get things done.