More and more people have been asking us about podcasts, both audio and video. Seems like an increasingly popular way to disseminate content (and it could be an excuse to hit your boss up for an iPod). The catch is that you’re handing absolute playback control over to the audience. No schedule required. Worth the risk?

The folks at Radical Trust think so—and we have to agree.

Podcasting continues to make its ascent out of obscurity with greater production values and a wider variety of content, making the medium as diverse and relevant as any other. The greatest advantage that podcasting has over radio, TV, and even PVRs, is that material can be consumed at any time, any place and as many times as desired.

Here’s their summary of its advantages:

Infinite remixability, maximum viral capability and the ability to respond in other channels makes this an extraordinary medium in my books. This liberation of ‘control’ reaches deep into the heart of radical trust, making it a radical do.

For the record, we’d be lying if we said we didn’t know from podcasting, and we throw our allegiance behind the value of well-produced original content and commentary. If you have a precise message for a specific audience that would appreciate processing content at its convenience, you could do worse. Radical indeed.