Direct Marketing Horror Stories
QA gone wrong, horribly wrong . . .
ROSWELL, N.M. (AP) - Everyone’s a winner after a direct-mail marketing company hired by a local car dealership mistakenly sent out 50,000 scratch-off tickets to residents - all of them declaring the ticket-holder the $1,000 grand prize winner. Just one of the tickets was supposed to be the grand prize winner.
Jeff Kohn, Roswell Honda general manager said a typographical error by Atlanta-based Force Events Direct Marketing, which printed the advertisment, had given all 50,000 scratch-off tickets grand prizes.
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Alan Eisenberg said,
on July 20th, 2007 at 1:21 pm
What a hoot. Maybe the funniest thing is that it was in Roswell. But, here’s the hard part about QAing this fiasco. If it’s a scratch off, how would the direct markting company know what’s behind each scratch off until it’s scratched off (confusing enough)?
So, once the coating is over the item, there’s no way to know what’s under it until it’s scratched off. What a mess.
Randall Ferrari said,
on July 20th, 2007 at 3:57 pm
I hope everybody paid their liability and errors and omissions insurance premium.
Eric said,
on July 23rd, 2007 at 10:00 am
If only the Mega Millions lottery could make the same mistake in my favor. Say, what’s the payout on $44 million divided equally between 50 million people?