Making Mobile Video (and Websites) Work: Let’s Get Small
I can’t decide if I should be saving my lawn-mowing money to buy a big-screen TV or a small-screen mobile device. Which takes priority: vegging out at home in front of oversized sports, or accessing videos anytime, anywhere?
While the big-screen is supposed to be every man’s ideal, there are increasingly compelling arguments for, as Steve Martin said in the 70s, “getting small.”
The e-newsletter Mobilized landed in my in-box today, profiling some very cool things that are happening with mobile video.
Story one: new handsets have better-than-ever image quality. Good to know. If I hold out a bit I’ll be better off, eh?
Story three: Discovery is producing a product just for mobile devices. Interesting. There’s actually content I couldn’t get in my living room no matter how big the screen is.
Story five: “Laughter is the best Medicine on www.lime.com“. The lead:
What makes mobile movies successful? Personally, I think that, in short bursts, comedy works a hell of a lot better than drama. With drama, you have to BUILD tension. That takes time. And horror on a small screen fares even worse. How scared can you be of a psycho with a knife the size of a clipped fingernail? A PINKY fingernail!
Makes sense, but I wouldn’t limit that logic to mobile or movies. I’d like to see more companies dare to add a little humor to their web presence. Web marketers are all about the immediate impact of landing pages, and what happens during the first few seconds a visitor is staring at a particular website — capitalizing on the short burst of their attention span, if you will. Marketing pros are always wondering, “What content or imagery can I use to quickly hook that visitor?”
If humor offers a fast hook, why not try that? Certainly the big hits on YouTube are humorous, right? If your company can generate something humorous (and sure, useful to your marketing efforts) you might hook many a visitor, and even end up a viral marketing sensation.
But are you funny?
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