Great Viral - Frustrating Follow Through
I was completely reeled in by this video, forgetting that hotel lobby security cams usually don’t have such excellent resolution; nor are hotel lobbies equipped with such excellent acoustics.
All that aside, the video does what a viral video is supposed to do . . . entertain the hell out of me. Of course I followed the link at the end, and while I’m not a big fan of interactive image-based navigation (I spend too much time clicking on flower arrangements and ashtrays hoping they do something) I hung in long enough to pick up the push about the Cisco Mobile Unified Communicator.
Hunting to get that pitch seemed more than a bit antithetical to the campaign’s overarching message. But they eventually get their point across — and that is still one funny clip.
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Alex Morrison said,
on July 19th, 2007 at 8:09 am
I also thought the video was fantastic and followed the link at the end. I never saw the connection to Cisco. I agree that image based nav is a cool feature but if they don’t promote the product/service within the first 30 to 60 seconds of navigation, they are losing brand opportunities.
Lenika Shah said,
on July 19th, 2007 at 9:24 am
I liked the video and the idea behind the campaign. But I too found it too frustrating to listen to the life coach go on and on. A google search on ‘ Cisco Mobile Unified Communicator’ helped me more.
I hope that they shorten the coach lecture and cut to the chase soon. I felt like I’d have a meltdown at some point..
Harvey E Harrison said,
on July 21st, 2007 at 5:24 pm
The video felt predictable and narrow in its character’s escalation to melt-down. Perhaps a really wonderful video, like Windward Reports by Barats and Beretta, on YouTube and http://www.burningshorts.com past issues would serve better. From what Windward Reports told me, business shot up the week the video was released.