More Newspaper-New Media Crossover

Posted in New Media, News, Traditional Media by Jay Ferrari on June 26th, 2007

WaPo has again successfully meshed its print presence with richer interactive content available only online. The cover feature of today’s Health section profiles the DC Blast, an under-16 girls soccer team (full disclosure: they’re coached by my neighbor and friend Ian Oliver) traveling to Africa to spread the gospel of footy and help African girls understand the realities of AIDS/HIV.

In terms of content, it’s riveting example of cultural exchange; it terms of media, it represents an ideal balance of print and pixel.

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