El jefe is a beta tester for Brightcove, a company that helps producers publish, syndicate, and maybe even earn revenue from their video content. I’m guessing that’s how he came across MomMetv.com, whose owner is a Brightcove customer. MomMetv is, as you might guess, a site with video geared for mommies or, well, MomMes I guess. And apparently MomMes are well dressed white women in the suburbs of Denver, all of whom have gaudy TV lighting splashing the wall behind them. OK, so that was just a poke, here’s an actual thought about the site.

I think Missy DePew, the MomMe behind the site (and a TV producer, which is no surprise when you see the lighting), may have stumbled on a great plan for launching a social networking site, which is what MomMetv now is–she started it as an online TV channel to get the conversations started. Whether or not it was a plan, I think the result has two great outcomes:

1. By creating several videos herself, with her friends, she predetermined the tone and the type of content she wants on the social networking site. As a visitor I (ahem, well not me, but maybe my wife, right?) can see how it all works, how I should use the site, and even how to behave in that network, in a sense.
2. There’s already content to react to, and reply to; and not just a couple videos. As she explained during her visit to daytime news (clip available from the press page) she gathered about 50 friends and rolled with four cameras in one day to generate what seems to me must be a hundred or so videos.

So as it stands now the site is sort of a two-parter. Visitors land on MomMetv’s homepage where they can watch any number of videos, but then they can create a profile for themselves and start blogging or vlogging and doing all the social networking stuff networkers love to do.

So what? (At M&M we like to ask that question on behalf of our clients’ audiences, but we phrase it a little more nicely: “what’s in it for me?”).

This site? What’s in it for me? Nothing actually. But that’s where demographics come in. I would not be surprised if this site is bombarded with visitors. As a father of two, one thing I know for sure is that many moms L-O-V-E to talk about anything having to do with kids and mommy-hood. And that could mean significant traffic and advertising revenue, which I imagine is the ultimate goal.

My only advice would be to back off the lighting effects.