http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/ A blog about new media, marketing, and communications Fri, 25 Jul 2008 05:33:21 +0000 http://wordpress.org/?v=2.3.3 http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1645 Tom McAlister Wed, 20 Jun 2007 17:50:48 +0000 http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1645 What I am intrigued about is a mainstream marketer that understands the dynamic of a consumer with a blog and a social network facilitated by that blog. What I am intrigued about is a mainstream marketer that understands the dynamic of a consumer with a blog and a social network facilitated by that blog.

]]> http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1497 Wes Alwan Tue, 12 Jun 2007 02:43:02 +0000 http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1497 Yeah -- the quality of the product may trump everything here; and X-13D's are something I will never try again, whatever the name. Yet is it a marketing victory for Doritos in the long run in terms of visibility? I wonder if they were even looking for a viable new product. They have enough brand recognition that really perhaps they're just trying to remind you: yes, there are many flavors of Doritos. Most you will avoid. Enjoy. Yeah — the quality of the product may trump everything here; and X-13D’s are something I will never try again, whatever the name. Yet is it a marketing victory for Doritos in the long run in terms of visibility? I wonder if they were even looking for a viable new product. They have enough brand recognition that really perhaps they’re just trying to remind you: yes, there are many flavors of Doritos. Most you will avoid. Enjoy.

]]> http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1489 Jason Mon, 11 Jun 2007 12:47:08 +0000 http://inspireaction.mindandmedia.com/2007/06/08/doritos-cheeseburger-experiment/#comment-1489 I too was intrigued by the mystery. I even enrolled the people I was with to try a chip and try and reach a consensus. The closest we came was stale tartar sauce. Which leads me to wonder what the marketers do when the participation goes somewhere they never intended? How to involve but make sure the buzz does what it should? I guess in the end the quality of the product might have a little to do with it. Who would have thought? I too was intrigued by the mystery. I even enrolled the people I was with to try a chip and try and reach a consensus. The closest we came was stale tartar sauce. Which leads me to wonder what the marketers do when the participation goes somewhere they never intended? How to involve but make sure the buzz does what it should? I guess in the end the quality of the product might have a little to do with it. Who would have thought?

]]>