The stakes can get very high:
The company, Purdue Pharma, agreed to pay $600 million in fines and other payments to resolve the criminal charge of “misbranding†the product
Caveat brandor!
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Welcome to Inspire Action, the Mind & Media corporate blog. Our mission is to cut through the increasingly chaotic din of contemporary communications, inviting conversations that speak to the real value of new and traditional media. We encourage conversations that weigh this value based on application as much as innovation.
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