Comments on: Social Networking Fatigue Syndrome (SNFS)

By: Christian Sterner

Christian Sterner — Fri, 27 Apr 2007 20:51:18 +0000

This is funny: the coined “SNFS.” I was infected with your syndrome almost immediately. SN(s) suck the life right out of you, and I bet it wouldn’t be difficult to prove that those engaging heavily in SN(s) make less money as a result. It would be easy to prove this:

Get a salesperson that is not swallowed into SN(s), make them dive in, and measure their revenues before and after. I cannot even IM do to a lack of attention span. I could finally be doing something great, and an IM would set me off to the moon.

By: Jon

Jon — Fri, 27 Apr 2007 20:46:08 +0000

You do know that one of the biggest newspapers in Norway just used your blog as an example for their article?

By: Sara Isacson

Sara Isacson — Fri, 27 Apr 2007 02:17:29 +0000

WOW–a 70% ROI? Astounding stats, Cyn–thanks for the link!

By: Cynthia Creelman

Cynthia Creelman — Tue, 24 Apr 2007 22:10:08 +0000

This is definitely an interesting debate; I’m looking forward to seeing how it all shakes out. A recent study (http://tinyurl.com/226cwm) found that 40% of those polled claimed they get information about brands and products from SNs. Some brands (Adidas and Electronic Arts) even credit SNs with providing a staggering 70% marketing ROI. The organizations that recognize the importance of tapping into this huge marketplace, whether by creating their own SNs or piggy-backing on existing ones, most certainly will find themselves far ahead of their competition.

By: Jay Ferrari

Jay Ferrari — Tue, 24 Apr 2007 18:50:03 +0000

This lines up nicely with Eric’s post yesterday. What if every company/agency/organization created its own social network? Like a blog or message board, it would only be used by that bunch exclusively, but it would be used effectively (provided it was well-built and maintained). Sure, social networks are popping up like mushrooms after a good rain — but all save the most well-rendered or established will fade fast. The phenomenon of social networking, however, that’s getting entrenched. Organizations should be participating in the leading SNs as well as considering the benefits of building their own industry-specific versions (for employees? clients?) As individuals we’ll bop around until we find the ones we like best (and are pulled in to the ones we’re required to join). It’s going to take smarts and patience — two rare commodities, I’ll grant you.