Guerrilla Ads That Rule the Marketing Jungle

Posted in Advertising, Traditional Media by Jay Ferrari on April 19th, 2007
Take an everyday environment, tackle it from a fresh perspective, and find the atypical marketing and messaging opportunities. 

These guerrilla ads fall beautifully into the “Why didn’t I think of that?” category. The lesson? Maybe you didn’t think of it—but you were smart enough to hire someone who did.
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