Word on the street is that Subway restaurants are moving into the pizza market. While some ponder the potential threat to pie shops like Domino’s, I’m thinking, What about your brand consistency, Subway? Aren’t you the “Eat Fresh” folks? Haven’t you been riding high on the success story of Jared Fogel, who lost plenty of pounds thanks to his sensible Subway diet?

I don’t care if the pizzas are made in the store and topped before my eyes. It’s still oiled dough with cheese on top. No way Jared would have succeeded if he was crushing a pizza a day.

No fast-food establishment so saturates the country with such a healthy brand. Mom & Pops aside, if you’re seeking a moderately calorie-controlled cold-cut sandwich, you go to Subway. If you want a burger, you could end up at numerous spots. Same with pizza.

Brand performance is about finding your niche, digging in, and gaining ownership. Thanks in no small way to Jared’s well-known weight loss, Subway’s had mad success. Why, I’m wondering, would it risk devaluing its hard-won identity by expanding services beyond fresh sandwiches?

Ahhhhh…greed.