http://inspireaction.mindandmedia.com/2007/04/18/pie-in-the-sky-for-subway/ A blog about new media, marketing, and communications Sat, 06 Sep 2008 03:39:18 +0000 http://wordpress.org/?v=2.3.3 http://inspireaction.mindandmedia.com/2007/04/18/pie-in-the-sky-for-subway/#comment-519 Jay Ferrari Wed, 18 Apr 2007 16:23:26 +0000 http://inspireaction.mindandmedia.com/2007/04/18/pie-in-the-sky-for-subway/#comment-519 They had to be thinking this through before they pulled the trigger. I found some old Subway/Pizza announcement article on a restaurant trade site dated 2002, so they've been toying with this for awhile. Either the "healthy alternative" play is losing steam, or they really think they can make a go of it as a pizza purveyor. I say, why bother? Some of those crazy meatball/chicken/steak whammo sandwiches might as well be pizza. There are plenty of super-size selections on the Subway menu. Who goes there for pizza? Remember when McDonalds tried McPizza? That's right, you don't. Same problem. I predict Subway pizza is on the outs faster than a Heather Graham sitcom. They had to be thinking this through before they pulled the trigger. I found some old Subway/Pizza announcement article on a restaurant trade site dated 2002, so they’ve been toying with this for awhile. Either the “healthy alternative” play is losing steam, or they really think they can make a go of it as a pizza purveyor. I say, why bother? Some of those crazy meatball/chicken/steak whammo sandwiches might as well be pizza. There are plenty of super-size selections on the Subway menu. Who goes there for pizza? Remember when McDonalds tried McPizza? That’s right, you don’t. Same problem. I predict Subway pizza is on the outs faster than a Heather Graham sitcom.

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