http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/ A blog about communications consulting in the federal government Sat, 22 Nov 2008 03:07:51 +0000 http://wordpress.org/?v=2.3.3 http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-465 Jay Ferrari Fri, 13 Apr 2007 15:32:29 +0000 http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-465 Lenika: So true. We wipe our eyes with a Kleenex. We Xerox documents--the brand as verb! In the American south, all soda is known as Coke. I remember ordering a hamburger in Alabama one time, and the person taking my order asked, "What kind of Coke do you want, Pepsi?" Talk about product placement. Lenika: So true. We wipe our eyes with a Kleenex. We Xerox documents–the brand as verb! In the American south, all soda is known as Coke. I remember ordering a hamburger in Alabama one time, and the person taking my order asked, “What kind of Coke do you want, Pepsi?” Talk about product placement.

]]> http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-464 Lenika Shah Fri, 13 Apr 2007 13:24:34 +0000 http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-464 Branding is truly cool. Back home in Kenya, majority of people actually call toothpaste 'Colgate' and vacuum cleaners 'Hoover'. How's that for effective marketing? Branding is truly cool. Back home in Kenya, majority of people actually call toothpaste ‘Colgate’ and vacuum cleaners ‘Hoover’. How’s that for effective marketing?

]]> http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-461 Cynthia Creelman Thu, 12 Apr 2007 20:27:05 +0000 http://inspireaction.mindandmedia.com/2007/04/12/the-history-of-branding/#comment-461 I'd have to say the two that jumped out at me are Atari & the Linux penguin! Of course I happen to live with (and enable) a classic game and Linux freak! (we love our penguin beer glasses) I’d have to say the two that jumped out at me are Atari & the Linux penguin! Of course I happen to live with (and enable) a classic game and Linux freak! (we love our penguin beer glasses)

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