The Media Migration Continues

Posted in Industry Insights, New Media, Traditional Media by Cynthia Creelman on April 6th, 2007

infoworld.jpgThe last print issue of InfoWorld hit my doorstep this week. After 29 years, this technology business magazine is totally migrating to the Web. According to Editor-in-Chief Steve Fox, this is a move the mag’s been working toward for some time.

InfoWorld is not dead. We’re not going anywhere. We are merely embracing a more efficient delivery mechanism….

And it’s not alone. In March, the New York Post reported that Premiere magazine would publish its last print issue in April, also going to an all-online format.

The breakneck pace of today’s media is becoming too much for traditional weeklies and monthlies. Even daily newspapers are having a tough time keeping up. With both readership and advertising down, savvy papers know they need to live online. Newspapers taking that leap include the Washington Post, Chicago Tribune (via Metromix), and USA Today.

High cost and permanency, along with with difficult-to-reach audiences, have pushed the ROI on print publications further and further down—and not just in the media industry. These days, a document is out of date almost as soon as it is printed.

Organizations that need to keep up with quicksilver audience attention spans can take a lesson from newspapers and magazines. A strategy that embraces online content could be what keeps you conspicuous and influential in the midst of this evolution.

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