Help me out. I’m trying to think of any promotion where a renowned brand actually allowed its identity to be changed into something just as well known, but (prior to that point) purely fictional.

Such is a tentative plan involving 7-Eleven and The Simpsons. Select convenience stores would be completely rebranded as Kwik-E-Marts—once found only in animated Springfield—as part of an upcoming feature film promo effort.

In addition to signage, the stores would also stock real-world versions of Kwik-E-Mart staples. The Slurpee, in short, would become the Squishee.

Wes and I hit the 7-Eleven on Mt. Vernon two or three times a day. If the deal goes through, I hope our store gets the Apu makeover. Hmmm…Krusty Burger.