Does Paris Hilton Hurt the Brand?

Posted in Branding by Jay Ferrari on March 28th, 2007
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Tackling a ribeye at a DC steakhouse the other evening, I couldn’t help catching a bit of conversation from the adjacent booth. A quick glance verified that it was a table of well-dressed business bigshots, expense-account daredevils who know how to sling a Gold Card, and probably have enough frequent flyer miles to make it to the moon and back.

Bigshot 1: Where’d they put you?

Bigshot 2: At the Hilton, but I moved to the Marriott.

Bigshot 1: You moved?

Bigshot 2: I’m tired of seeing that [disreputable female]. Everywhere I turn. Magazines. TV. Enough. That place won’t get another dime from me.

Bigshot 3: Got that right. I hear “Hilton” and now I think sleaze.

Bigshot 1: So how’s the Marriott?

Bigshot 2: Whatever. I’m not paying for it.

[Chorus of laughter and clinking cocktail glasses.]

Conrad’s spinning in his grave.

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One Response to 'Does Paris Hilton Hurt the Brand?'

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  1. David said,

    on March 30th, 2007 at 8:29 am

    So many PR firms live by the “No such thing as bad publicity” mantra, but I have a hard time believing the Hilton Corporation’s bread-and-butter is the throngs of twenty-something’s that follow Paris’ every move.

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