http://inspireaction.mindandmedia.com/2007/03/27/priceless-placement/ A blog about new media, marketing, and communications Mon, 06 Oct 2008 20:41:57 +0000 http://wordpress.org/?v=2.3.3 http://inspireaction.mindandmedia.com/2007/03/27/priceless-placement/#comment-291 Sara Hill Isacson Wed, 28 Mar 2007 02:31:12 +0000 http://inspireaction.mindandmedia.com/2007/03/27/priceless-placement/#comment-291 This is SUCH a brilliant example of how big companies could and SHOULD be using Web 2.0 tools to endear themselves to the hard-to-pin-down, big-spending, soon-to-be-workforce majority Gen X target audience; a demographic known for its distrust of the media, advertisers, and big corporations. These vignettes smartly capitalize on the things that Gen Xers feel strongly about--like feeling like they're part of an indie community--like they have a voice--like they're in-the-know, like they're supporting the underdog. (Mastercard an underdog?) Trust by association...priceless indeed. Nice find, Jay! This is SUCH a brilliant example of how big companies could and SHOULD be using Web 2.0 tools to endear themselves to the hard-to-pin-down, big-spending, soon-to-be-workforce majority Gen X target audience; a demographic known for its distrust of the media, advertisers, and big corporations. These vignettes smartly capitalize on the things that Gen Xers feel strongly about–like feeling like they’re part of an indie community–like they have a voice–like they’re in-the-know, like they’re supporting the underdog. (Mastercard an underdog?)
Trust by association…priceless indeed. Nice find, Jay!

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