Priceless Placement
- Saving production expense because consumers submit their own videos = Priceless
- Reaching consumers using the Web’s most popular free streaming video service = Priceless
- Creating brand buzz among a critical demographic using “authentic” community-driven content = Priceless
Sensing a theme? MasterCard is embracing Web 2.0 marketing like it’s everybody’s business.
(Plus, props to Reckless Records—one of my hometown favorites!)
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Sara Hill Isacson said,
on March 27th, 2007 at 9:31 pm
This is SUCH a brilliant example of how big companies could and SHOULD be using Web 2.0 tools to endear themselves to the hard-to-pin-down, big-spending, soon-to-be-workforce majority Gen X target audience; a demographic known for its distrust of the media, advertisers, and big corporations. These vignettes smartly capitalize on the things that Gen Xers feel strongly about–like feeling like they’re part of an indie community–like they have a voice–like they’re in-the-know, like they’re supporting the underdog. (Mastercard an underdog?)
Trust by association…priceless indeed. Nice find, Jay!