Comments on: Turning On Your Audience http://inspireaction.mindandmedia.com/2007/03/19/turning-on-your-audience/ A blog about new media, marketing, and communications Mon, 06 Oct 2008 20:29:03 +0000 http://wordpress.org/?v=2.3.3 By: Sara Isacson http://inspireaction.mindandmedia.com/2007/03/19/turning-on-your-audience/#comment-260 Sara Isacson Mon, 19 Mar 2007 17:27:22 +0000 http://inspireaction.mindandmedia.com/2007/03/19/turning-on-your-audience/#comment-260 So true, Chris...A company/organization's brand needs to be honest and unique to breed brand evangelism/advocacy/buy-in--especially when reaching out to Gen X & Gen Y audiences, because they've been proven to be a bit more skeptical and cautious about embracing brands based on marketing efforts, so they'll quickly get turned-off by any off-target or inaccurate messaging. So true, Chris…A company/organization’s brand needs to be honest and unique to breed brand evangelism/advocacy/buy-in–especially when reaching out to Gen X & Gen Y audiences, because they’ve been proven to be a bit more skeptical and cautious about embracing brands based on marketing efforts, so they’ll quickly get turned-off by any off-target or inaccurate messaging.

]]> By: Chris Ammon http://inspireaction.mindandmedia.com/2007/03/19/turning-on-your-audience/#comment-258 Chris Ammon Mon, 19 Mar 2007 15:45:07 +0000 http://inspireaction.mindandmedia.com/2007/03/19/turning-on-your-audience/#comment-258 I don't know if this counts as halfway or just poorly executed, but I can think of two scenarios. 1. Designing a great look that in no way actually reflects your brand and/or attracts your target audience 2. Giving a brand a voice, but an inaccurate one. Don't shout you're the first, best, or fastest if you're not. Figure out who you are, what you do, and why it matters. If the answers are unique, then you have a shot at building a strong brand. I don’t know if this counts as halfway or just poorly executed, but I can think of two scenarios.
1. Designing a great look that in no way actually reflects your brand and/or attracts your target audience
2. Giving a brand a voice, but an inaccurate one. Don’t shout you’re the first, best, or fastest if you’re not. Figure out who you are, what you do, and why it matters. If the answers are unique, then you have a shot at building a strong brand.

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