Comments on: Building a Tribe of MINI Drivers http://inspireaction.mindandmedia.com/2007/03/07/building-a-tribe-of-mini-drivers/ A blog about new media, marketing, and communications Sat, 06 Sep 2008 03:36:19 +0000 http://wordpress.org/?v=2.3.3 By: Lenika Shah http://inspireaction.mindandmedia.com/2007/03/07/building-a-tribe-of-mini-drivers/#comment-71 Lenika Shah Thu, 08 Mar 2007 14:08:27 +0000 http://inspireaction.mindandmedia.com/2007/03/07/building-a-tribe-of-mini-drivers/#comment-71 Sara, I think it would start to be a turn off after the tenth time a driver was wished a great day. While it's an excellent concept, the novelty would wear off quite quickly, I think. If the marketing folks really wanted to push the envelope, they could flash riddles for users and ask them to email answers in for a gallon of gas or something. That would be cool marketing that results in actual value for drivers. I wouldn't mind creepy 'talk to me' billboards in that case. Sara,

I think it would start to be a turn off after the tenth time a driver was wished a great day. While it’s an excellent concept, the novelty would wear off quite quickly, I think.

If the marketing folks really wanted to push the envelope, they could flash riddles for users and ask them to email answers in for a gallon of gas or something. That would be cool marketing that results in actual value for drivers. I wouldn’t mind creepy ‘talk to me’ billboards in that case.

]]> By: Adam Rohner http://inspireaction.mindandmedia.com/2007/03/07/building-a-tribe-of-mini-drivers/#comment-68 Adam Rohner Thu, 08 Mar 2007 00:39:36 +0000 http://inspireaction.mindandmedia.com/2007/03/07/building-a-tribe-of-mini-drivers/#comment-68 Don't like the idea. This is one to many, not one to one. I wouldn't want to see this if I had to pass it everyday to work. If anything, it would want me to repel the brand, not embrace it. Don’t like the idea. This is one to many, not one to one. I wouldn’t want to see this if I had to pass it everyday to work. If anything, it would want me to repel the brand, not embrace it.

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