TiVo Invites Internet to TV Party
Championing the role of the world’s great visual media amalgamator, TiVo is expanding its digital video recording capability to include Internet downloads—proof positive that televisions and computers are becoming a single appliance offering triple-digit cable and satellite channel menus, movies on demand, and the ability to hunt up your favorite Borat clips on YouTube and Google Video.
With that kind of user-driven power, traditional commericals and promos are going to die on the vine. Who’s going to sit through an ad for Levitra or the new Ford F-150 when they can watch that cheerleader getting whacked by the leprechaun again?
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Aldo Bello said,
on November 16th, 2006 at 2:05 pm
Some of the ads out there are much more fun to watch than the actual content. Could the next step be a blending of advertising and content such that you won’t be able to differentiate between them? Will people care? For a good example, see what Georgia-Pacific and their ad agency, Fallon Worldwide did with Brawny Academy at http://www.brawnyacademy.com.
David Massengill said,
on December 7th, 2006 at 4:48 pm
Will companyies like Digitalsmiths, a video search and indexing company that digitally places products in scores of already filmed movies and shows, make advertising less intrusive to our favorite primetime fare?