http://inspireaction.mindandmedia.com/2006/11/09/tivo-invites-internet-to-tv-party/ A blog about communications consulting in the federal government Sat, 22 Nov 2008 05:08:51 +0000 http://wordpress.org/?v=2.3.3 http://inspireaction.mindandmedia.com/2006/11/09/tivo-invites-internet-to-tv-party/#comment-16 David Massengill Thu, 07 Dec 2006 21:48:07 +0000 http://inspireaction.mindandmedia.com/2006/11/09/tivo-invites-internet-to-tv-party/#comment-16 Will companyies like Digitalsmiths, a video search and indexing company that digitally places products in scores of already filmed movies and shows, make advertising less intrusive to our favorite primetime fare? Will companyies like Digitalsmiths, a video search and indexing company that digitally places products in scores of already filmed movies and shows, make advertising less intrusive to our favorite primetime fare?

]]> http://inspireaction.mindandmedia.com/2006/11/09/tivo-invites-internet-to-tv-party/#comment-6 Aldo Bello Thu, 16 Nov 2006 19:05:01 +0000 http://inspireaction.mindandmedia.com/2006/11/09/tivo-invites-internet-to-tv-party/#comment-6 Some of the ads out there are much more fun to watch than the actual content. Could the next step be a blending of advertising and content such that you won’t be able to differentiate between them? Will people care? For a good example, see what Georgia-Pacific and their ad agency, Fallon Worldwide did with Brawny Academy at www.brawnyacademy.com. Some of the ads out there are much more fun to watch than the actual content. Could the next step be a blending of advertising and content such that you won’t be able to differentiate between them? Will people care? For a good example, see what Georgia-Pacific and their ad agency, Fallon Worldwide did with Brawny Academy at http://www.brawnyacademy.com.

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