Prevailing industry wisdom (if scattershot insights pertaining to an industry that’s as old as an eyeblink can be called wisdom) says that only one of every 100 visitors to a blog will leave a comment. That’s good news if you get comments (it suggests readership), and bad news if you want participation (how do we get those wallflowers off the wall?).

Here’s what one (cough, cough) professional blogger has to say about that.