The integration of advertisement and amusement continues. TBS, which has been using the slogan “We Know Funny,” has spun off a new website dedicated to only the humorous…in adverstising, that is. For free, TBS is putting up the funniest ads from around the world (submitted by users) and letting cyberspace rate them.

It all leads into a TV special to air later this fall.

Imagine your product was the impetus for one of these ads. Think about how many times one of your advertisements will be watched without you having to pay a dime. Mind-boggling. As of midday August 24, the top ads have already been viewed over 50,000 times. The funnier it is, the more often people view it, vote for it, and share it.

Which brings us to the viral component. People (like me) learn of the site, watch it, and then tell their friends and acquaintances…like me. This will only increase traffic as the days pass. A very effective and low-cost marketing strategy. The only discriminator is humor. You could submit one of your own ads, but if it is not funny, it gets low ratings and slides out of sight, never to be heard from again.