In this piece from The New Yorker, Nicholas Lemann completes the blogger-reporter circle arguably first ascribed by the Dan Rather takedown. He’s stumping for the professional journalists, but don’t worry, his stance is more Obi-Wan Kenobi than Darth Vader. Of relevance to M&M is the reconceptualization of classic Warholia, as explained below:

Most citizen journalism reaches very small and specialized audiences and is proudly minor in its concerns. David Weinberger, another advocate of new-media journalism, has summarized the situation with a witty play on Andy Warhol’s maxim: “On the Web, everyone will be famous to fifteen people.”

Who are the 15 entities/organizations/individuals to whom we will become indispensable? Perhaps if we start from that narrow point of departure, expansion will take care of itself. Viral marketing meets blogging meets new media.

May the force be with you.