I wonder if years down the road we’ll refer to this type of act as “pulling a De Kort,” and whether the same might also refer to the subsequent repercussions for both accuser and accused.

Keeping in mind that this new era of transparency is redefining privacy as we know it (both personal and organizational), read the Washington Post article and give us your opinion on how the Coast Guard and Lockheed Martin should respond to the allegations.

This very entertaining introduction to podcasting for marketers is delivered via . . . a virtual iPod.

In line with Jay’s previous post (blogs do not have to have massive audiences to be effective), here’s an article about another small business’ effective use of blogging.

I was immediately captivated by the near-immediacy of this information and the fact it chronicled the spontaneous nature of whale watching. The “Sightings and Updates” blog also demonstrated to me that Quoddy Link Marine really cared about whales and the environment, not just selling whale tour tickets. Thanks to their blog, I also felt one degree closer to the people behind this tour company than with those from any of their competitors.

As I mention in a previous post, this kind of openness goes much further toward establishing the trust of potential customers than traditional marketing techniques.