Viral Antidote

Posted in Advertising, Marketing, New Media, Web 2.0 by Jay Ferrari on July 25th, 2006

Like comedy, the secret to great viral marketing may be timing.

Play it close to the vest, or your viral campaign will be found out by a rapacious cyber-community of camera-phone-equipped bloggers, eager to play proverbial Pasteur against your infectious efforts. This NY Times article shows how slipshod viral marketing is easily undermined.

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