Peers or Suckers?

Posted in Advertising, New Media by Jay Ferrari on July 19th, 2006

The ad industry’s regard for its audiences was, according to one critic, more the former in the ’40s and ’50s. Today, it has taken a hard hairpin toward the latter. We used to respect the audience, now we stoop to shock. Sure, sex sells, but it was tease, not sleaze, that got the job done. Not so today.

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