New Life Online

Posted in New Media, Video by Aldo Bello on July 7th, 2006

Where do rejected network TV shows go to die? YouTube, apparently. And like Lazarus rising from the grave, the 300,000+ views of “Nobody’s Watching” are breathing new life into the show and making network execs take notice. They are not the only ones who should be paying attention, either. If you’re in the business of marketing (marketing anything—ideas, products, entertainment), I’d encourage you to read the following article, published yesterday on CNET News. Increasingly, sites like YouTube and MySpace are going to become an important part of any marketing mix that desires to reach the 13–25-year-old demo.

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