As broadband penetration into the household continues at its fiery pace, watching video online is no longer the pie-in-the-sky dream it once was. As more and more people watch their favorite video programming on the small screen—via download, streaming, or mobile device—the advertising that makes it possible to view this programming for free is going along for the ride.

And even better, the ride is an interactive one. Online technologies are giving advertisers and marketers immediate and extremely accurate feedback concerning the effectiveness of a specific ad or placement. Read all about it in this ADOTAS article.

Care to comment on the effectiveness of Nielsen’s people meters vs. the new tracking methods being utilized online?