(It’s already here.) A recent article on the power, positive and negative, of online word-of-mouth:

But as angry clients increasingly turn to the Internet to settle scores, companies, independent retailers, and everyday wrongdoers are learning that consumers can have the last word—and often the last laugh. The Web has turned into a place where shame and humiliation are sometimes the strongest weapons in fighting scams and unfairness.

Public relations has never been easier, except that it requires a good product and customer service. Otherwise, caveat vendor. Feel free to discuss…