One hippopotamus, two hippopotamus…repeat until you have 60 hippopotami, and you’ve reached the outer limit of people’s website attention span. A minute—if they’re feeling generous—to soak up whatever idea, influence, or inspiration you’ve wedged into your sliver of cyberspace.

A minute is actually a decent amount of time. You can convey an incredible amount of information, prompt desired responses—in short, get your audience to act. But you have to bring the right kind of weapons to bear, and your aim has to be dead-on. Otherwise, with a mouse-click, your million-dollar message just got tossed into the browser “History” file like leftover meeting muffins.

What kind of weapons do you need? Fancy Flash animation? Understated text? A quick, informative video?

Who are you going after? A captive audience that needs to learn the lesson you’re teaching, or an anonymous crowd of consumers that wants one good doggone reason why they should listen to you, and not the other guys?

Whether you want to talk to someone around the corner or across the globe, Mind & Media makes sure you stay on message, and on target.

Get in touch. We’ll show you how.

My 60 seconds are up.